Who is TAMBRA?

Prior to launching TAMBRA, I spent over two decades in lifestyle marketing, as the founder and CEO of my PR firm in New York City.  I am also very active in the performing and creative arts. In 2018, after successfully launching a holistic wellness company, I stepped away from agency life, and focused solely on my passion for helping people connect more deeply to themselves through a more mindful, eco-conscious lifestyle.

My own personal journey of growth and transformation had inspired me to spread joy, facilitate healing and ignite transformation for others. 

When I did the work to embrace my own healing - as hard as that was - everything changed in powerful and truly profound ways for me. Starting with showing up in the world as my authentic self - as TAMBRA, despite how challenging that felt!

Let’s dissect this even further.

First - TAMBRA - the name given to me at birth and one that I fought hard to hide from my entire life… until I was in my 40s! I needed to change that part of my story and embrace all parts of myself in order to show up as a whole human being.

As I dug deeper, I learned that TAMBRA is a female name of American origin that means Palm Tree. It is also the derivative of the name Tamara, a Zulu name meaning “Goddess of The Rising Moon.”  That resonated with me! Particularly since palm trees are known for their strength and resilience.

I am TAMBRA McCarthy, a heart-centered entrepreneur, mindfulness mentor, and creative soul who finds meaning and purpose in building community, creating dynamic events and joyful experiences that highlight the interconnectedness of people and planet. 

To fulfill that mission, I’ve created TAMBRA, a modern collective from my heart that takes transformative experiences, modern wellness, intentional living, and curated high-vibe goods to the next level. As an artist, my work focuses on the intersection of healing arts and performing arts. In 2024, my show SPARK: the experience debuted and continues, with 9 productions completed and more to come in 2026. A highlight so far was being an Official Selection of New Works presented by the prestigious Emerging Artists Theatre Company in New York City during its September 2025 Festival at The Chain Theatre. The show is a multi-disciplinary immersive experience that brings the audience on a journey of transformation and self-discovery told through the voices of real women, featuring spoken word, movement, live art, original music and healing modalities.

At TAMBRA, our mission is to ignite joy, upliftment and rejuvenation in the lives of our community members all around the globe. Your wellbeing and wholeness is important for the health of the collective world we share.

Welcome to the TAMBRA Collective. I am so happy you are here. Jump in and see what we're all about. Let's mingle amongst the palm trees, shall we? xx